I live in the east side of Grant Park. This is a residential area. It's not like Edgewood Retail, which was a large block of land with access from US-23 / Moreland on the west side while fronting MARTA on the north side. What's the acreage of this spot? It's not very big, & they are talking about putting a single big box 100,000 sq ft store there? I'm not necessarily opposed to having box retail go into the spot. But it should be something that meets needs of nearby residents and that will not bring in an undue amount of traffic onto a residential street in the middle of a historic neighborhood.
Jeff Fuqua has also developed Fresh Market stores and other types of retail. If it were something like a small Publix or Fresh Market I would be thrilled. This isn't about having negative views of a brand, it's about what they actually do. There are reasons most of us prefer the experience of shopping at Target over Wal-Mart & prefer non-big box retail over both. Fresh Markets are designed to be pretty & look like an old fashioned store outside & inside. They aren't 150,000 sq ft - instead they are 20,000. (note to self: this store is as big as 7 1/2 Fresh Markets!)
Those smaller urban market Wal-Marts - their Neighborhood Markets - seem to be going after the Fresh Market approach, with 20,000 sq ft & prettier interiors instead of the cheap floors & ugly lighting & lots of shelving most Wal-Marts have. But their exteriors are still ugly & they will be really hard to fight on following through on promised accommodations.
Seems pretty similar in that this has both residential and non residential around it. ERD has plenty of residential in the other two directions you didn't mention.
I am also curious has how the size of this property compares to ERD.
It's like comparing a pea to an apple. Lowes, Target and Kroger alone have to be upwards of 300,000 SF, Bookstore, 25,000, Office Depot, 16,500, Ross, 30,0000, PetStore, 25,000. I don't know, 70,000 SF of additional retail? These are educated guesses, but there's no comparison. You're comparing what is essentially a stand alone anchor with a tiny strip in front (not even big enoug for a legitimate co-anchor) to a large retail, office and residential development.